Pizza and mandolino. And let’s not forget via dei Presepi, where it’s Christmas all year round. Naples’ cultural and culinary traditions have long enchanted distant lands, making the capital of Campania a dream destination for many. But not everyone knows that Naples is also home to the most famous neckties in the world, signed E. Marinella. It’s said that these ties have added a touch of uniqueness and elegance to the wardrobes of style icons such as Onassis, Winston Churchill, Prince Albert of Monaco, and King Juan Carlos. E. Marinella ties even became a White House favourite, worn by the Kennedy family.
What makes E. Marinella so exclusive? It all began back in 1914, when Eugenio Marinella decided to import the finest fabrics, including hand-printed silk, from England. On one side, the most exquisite materials; on the other, the unmistakable flair of Italian creativity. A blend that soon conquered the international market.
In E. Marinella’s workshop, bespoke shirts and ties started being crafted with such care and style that they quickly became a symbol of timeless sophistication. More than a century later, the silks are still hand-printed by skilled artisans and then carefully crafted into accessories in the Maison’s historic workshop, each tie a small masterpiece of elegance. Around 150 ties are produced daily, one by one, selected from over 14,000 patterns. It’s no exaggeration to call them wearable works of art.
Over the years, new collections have joined the lineup: men’s clothing, women’s scarves, and more. New boutiques have opened from Milan to London to Tokyo, not to mention shop corners in major international cities, Paris, New York, Shanghai, Geneva (all true showcases of made in Italy elegance where you can pick up a ready-made tie or have one tailored to measure). Still, the iconic heart of the Maison remains the E. Marinella tie, and the soul of the brand still beats in its Naples workshop, perched on one of the most beautiful waterfronts in Italy, the Riviera di Chiaia.
Discovering the soul of made in Naples When booking an exclusive trip to Naples, why not add a stop that immerses you in the world of E. Marinella? A private tour of the city offers the unique chance to visit both the original boutique and Palazzo Satriano di Ravaschieri, the company’s headquarters.
The shop has retained all the charm of its early days: from the bronze lettering on the facade to the curved crystal display windows, to the Liberty-style interior details. Just a few steps away, Palazzo Satriano offers a full immersion in the Maison’s refined atmosphere. Worthy of mention is the elegant Salone degli Affreschi, located on the second floor and now used for receptions and ceremonies.
But the entire Chiaia neighborhood, where the famous E. Marinella boutique is nestled, is the beating heart of Naples’ refined elegance. Surrounded by Liberty-style buildings like Palazzo Mannajuolo, Palazzina Rocco, and Villa Maria, the atmosphere is nothing short of magical. And after choosing your E. Marinella tie, the perfect souvenir from an unforgettable vacation, why not treat yourself to a guided tour of the area? Trust us, it’s time well spent.
